FlōGrowth | Structural Profit Diagnostic for Founder-Led Service Firms

FlōGrowth provides a Structural Profit Diagnostic for founder-led service firms generating $2M–$8M annually. If you invested in AI tools, hiring, and modernization but profit margins haven't improved, the problem is structural. Alex Waggoner identifies the structural constraint. Fixed fee, 4–6 week engagement.

Structural Profit Diagnostic

You Modernized. You Hired. Profit Didn't Move.

Structure is the constraint.

The Pattern

You Did Everything
Right.

01 You hired. Payroll grew. Output didn't keep pace.
02 You added AI and tools. Spend increased. Margin didn't follow.
03 Revenue climbed. You're still in every decision. The ceiling is you.
04 You modernized before structure was ready.

Profit suppression is rarely a demand problem.
It's a sequencing problem.

Structural Profit Leak Map

Most Founders
Misdiagnose This.

Adjust the dials. Watch the constraint surface.

Calibrate to your situation

System Map

Primary Suppression Zone

Adjust sliders to identify

This pattern is structural, not effort.

Case

A $4M Firm.
Same Story.

Hired operators. Added AI. Upgraded the CRM. Revenue nudged. Payroll jumped. Founder still in every decision.
They thought they needed more clients.
They didn't.

What They Did

AI-assisted ops team

Two senior operators added

CRM and automation upgraded

Ad spend increased

What the Diagnostic Found

Pricing misaligned with delivery cost

Founder required for every decision

Conversion assumed. Not structured.

Payroll outpaced profit

Within 90 days: two recurring decisions exited. Contribution margin recovered. COO hire canceled.

See the diagnostic →

"Every bottleneck came back to me. I thought I needed a better ops hire. The diagnostic showed every decision path led back to me — by design, not by accident. We rebuilt decision authority in six weeks. I stopped being the ceiling."

Founder, $3.2M Professional Services Agency

The Work

The
Diagnostic

4–6 weeks. Fixed scope. Fixed fee. Four surfaces examined.

01

Payroll vs. Output

Where headcount grew but profit didn't.

02

AI & Tool Placement

Where automation creates motion without margin.

03

Decision Bottlenecks

Where decisions stack at the founder — and what it costs.

04

Cost vs. Value

Where cost increased without margin lift.

The Diagnostician

Across service industries, the pattern repeats. Different wrapper. Same structural constraint.

I've seen it as a founder, inside a leadership team, and across dozens of diagnostic engagements. The constraint is always structural. Never effort.

"I don't sell strategy decks. I identify structural constraints."

Alex Waggoner, FlōGrowth

What you receive →

What You Receive

Three
Deliverables.

Profit Suppression Map

One-page structural diagnosis. Where margin is lost and why.

90-Day Correction Plan

Ranked by impact. Ready to execute. Not a slide deck.

Executive Debrief

Decision-ready call. First move confirmed. No follow-on role.

Not a slide deck. A decision-ready correction plan with your constraints baked in.

Fit Check

Five Criteria.
All Five.

This works when all five apply.

You've invested in AI, hiring, or tools. Profit didn't follow.
Revenue $2M–$8M. You're still the ceiling on most decisions.
You suspect the problem is structural, not demand. Unconfirmed.
You want a clear answer and a ranked plan. Not a dependency.
You're willing to examine decision authority and economics honestly.

This is for founders who want correction, not reassurance.

FAQ

Questions.
Direct Answers.

No. I map whether your situation is a sequencing problem. No fit — I say so. Fit confirmed — scope and fee on that call.

Consultants prescribe frameworks. Fractional COOs run operations. This maps constraint. Then ends. Every decision stays yours.

Operators execute inside structure. This fixes structure. Adding headcount first amplifies the same problem at higher cost.

No. Diagnostic only. Findings are yours to execute.

A structural diagnosis and 90-day action sequence, ranked by impact. Not a deck. Act on it the day you receive it.

Fixed flat fee. Scope defined before we start. No hourly billing. No commitment. Initial call confirms fit and price.

Still uncertain? The fit review is free. No obligation.

You already know
something is off.
Find out what.

Fixed Fee · 4–6 Weeks · 3–4 Engagements Per Year

Structural Profit Diagnostic for founder-led service firms.

Contact

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